Client Goal
The client, “The Sarai,” approached our agency, with the objective of establishing a distinctive and compelling brand identity for their hotel. The primary goal was to create a brand that not only reflects the unique offerings and ambiance of The Sarai but also resonates with the target audience, leaving a lasting impression in a competitive hospitality market.
Our Contribution
In response to the client’s goal, we executed a comprehensive branding strategy for The Sarai. This involved a meticulous blend of market research, creative design, and strategic positioning to encapsulate the essence of the hotel. Our team worked closely with The Sarai to understand its values, vision, and unique selling propositions, ensuring that every element of the branding process aligned seamlessly with the hotel’s identity
Our contribution extended beyond just visual elements; we crafted a narrative that conveyed the distinct experiences and exceptional services offered by The Sarai. From the creation of a captivating logo to the development of a cohesive color palette and brand guidelines, our agency meticulously curated every aspect of the brand to enhance The Sarai’s market presence.
Project Success
The collaboration between Arismeta and The Sarai resulted in a highly successful branding project. The newly established brand identity not only met but exceeded the client’s expectations. The Sarai’s visual presence now exudes sophistication, warmth, and uniqueness, setting it apart in a competitive hospitality landscape.
